October 2022 - Current
Content Marketing Lead
Workweek
Collaborated cross-functionally with content creators, education, and community to execute multi-channel campaigns, driving growth across multiple B2B brands, resulting in a 178% increase in sales.
Executed content initiatives across multiple brands, including email, social, webinars, community, and gated content which led to a 53% improvement in engagement.
Implemented Monday.com and Databox integration company wide, and created GTM plans to holistically market B2B brands across education, community, and events.
Developed targeted lifecycle marketing campaigns to engage readers, convert leads, and retain customers. Conversion rates on Unbounce landing pages and emails open’s grew by 17% and 23% respectively.
May 2022 - September 2022
Performance Marketing Specialist
Bonusly
Managed and optimized PPC on Google Ads, Bing, and through strategic partnerships to generate high-quality, high-intent leads
Refined and reworked LinkedIn ad campaign targeting, resulting in a 400% increase in campaign performance. Leveraged ABM and customer journeys for targeting and re-targeting.
Developed engaging, on-brand messaging and content for ads, email copy, and landing pages to increase conversions by 29% for top-of-the-funnel audiences.
Optimized website content, drip campaigns, and landing pages in Hubspot to reduce bounce rate, improve traffic flow, and increase conversions. Used A/B and multivariate test strategies to optimize workflows on an ongoing basis.
Assigned projects to freelancers while managing their availability, areas of expertise, and deadlines to keep projects on schedule.
Dec 2020 - June 2022
Content Marketing Specialist
CyberSaint Security
Grew audiences across all social platforms and increased social engagement by nearly 700%. Leveraged a multichannel digital content strategy to drive leads.
Increased email open rates from 3-4% to 30-50% through audience targeting, segmentation, and A/B testing in HubSpot.
Adeptly managed lifecycle marketing and demand generation through multiple channels and platforms. Used nurture campaigns to guide prospects through the funnel and shorten sales lifecycles.
Curated and designed social media templates across multiple platforms. Owned social media content, design, and strategy.
Created content and graphics for targeted PPC ad campaigns across LinkedIn and Meta to drive high-intent leads to convert.
Leveraged SEMrush and Ahrefs to stay ahead of evolving SEO trends and industry best practices.
Jun 2020 - Sep 2020
Digital Marketing Intern
Emsi
Collected, analyzed, and interpreted labor market and higher education data to create high-engagement articles that drive interest in the Emsi software suite.
Developed creative B2B copy for articles and blog posts to ensure target personas are reached.
Optimized older blog posts with updated copy to significantly improve SEO performance.
Leveraged photography skills to create professional-quality images for the Emsi website and social media posts.
Performed case studies to generate high-performing content for the Emsi blog.
Jan 2016 - October 2022
Owner/Operator
Shutterkey Photography
Launched Shutterkey, a wedding photography service that quickly became the most sought-after option in the Moscow/Pullman area.
Documented hundreds of weddings across the world while handling all marketing, advertising, branding, copywriting, bookkeeping, and customer service initiatives.
Leveraged SEO techniques to make Shutterkey the top-ranked wedding photography site on Google for the Moscow/Pullman area.
Implemented digital and traditional marketing campaigns that resulted in an average 75% increase in bookings year-over-year.
Revamped branding and website copy which resulted in a 55% increase in inbound leads.
Forged relationships with business owners in the wedding industry to build a vast referral network that accounted for 33% of inquiries in 2019.
Featured on national photography publications dozens of times.
Nominated for the prestigious Rangefinder Rising 30 Stars of Wedding Photography.
Jan 2015 - Jun 2017
Marketing Coordinator
VandalStore
Coordinated social, print, and email marketing campaigns to boost brand awareness among target demographics, resulting in a 7% increase in sales.
Revitalized website and social media profiles with new and interesting content, dramatically increasing customer engagement.
Spearheaded an initiative to streamline our email marketing campaign management by using Mailchimp.
