Kyndall Elliott
Senior Digital Marketing Specialist
Marketing with Purpose. Results that Matter.
About Me
Who I Am & How I Build Marketing That Works.
I’m tired of marketing that feels like marketing.
You know what I mean. Those campaigns that scream “look at us!” but nobody’s actually looking. The LinkedIn posts that sound like they were written by a committee. The emails that make you wonder if the sender has ever had a real conversation with a human in their life.
When someone’s searching Google at 2am trying to solve a problem, I want to be there with the answer they’re looking for. Not some keyword-stuffed page that wastes their time. When a decision-maker opens LinkedIn during their coffee break, I want them to see something that makes them think, “Huh, that’s actually useful,” not another generic thought leadership post.
The stuff I’m proudest of doesn’t feel like marketing at all. It feels like a friend sending you something useful, not a brand trying to sell you something.
That’s what I build. Marketing that people want to engage with, not escape from.
What I Can Do
Digital Marketing
Strategic chaos management. I build systems that attract people, track what matters, and don’t fall apart after launch.
Content Creation
Educational? Sure. Engaging? Absolutely. Boring? Never. I make content people want to screenshot, bookmark, or casually quote in meetings.
Copywriting
I write words that convert browsers into buyers. Every headline, email, and CTA gets tested and optimized because pretty copy that sits there doing nothing is expensive decoration.
Conversion Rate Optimization
This is where the bodies are buried. I dig into where your users bail, figure out why, and fix it without turning your site into a science experiment.
SEO & Keyword Strategy
Yes, I know how the algorithm works. No, I’m not going to write like a keyword stuffed chatbot. I build search strategies that show up, speak clearly, and don’t make your brand sound like it lost a bet.
Email Marketing
I write emails that get opened by humans. Not because of emojis. Because they sound like someone worth hearing from.
Demand Generation
I create the kind of inbound motion that doesn’t need a hard sell. Content that earns trust. Timing that feels right. Offers that land without shouting.
Thought Leadership
No ghostwritten beige nonsense. If I’m writing thought leadership, it’s going to have an actual point of view. Something with tension, teeth, and a sentence or two you’ll want to steal.
Growth Hacking
I poke at things until something breaks or something works. Then I write down the good part and scale it.
Social Media
I don’t recycle blog posts with emojis and call it strategy. I write natively for the feed—tight copy, smart hooks, and content that earns attention without begging for it.
Content Strategy
Content without strategy is just noise in a nicer font. If it’s not driving awareness, pushing pipeline, or getting passed around, what’s the point?
Graphic Design
No ugly decks. No mystery screenshots. Just clean, intentional design that knows its job and does it quietly.
Certifications I Have
Inbound Marketing Certified
HubSpot Academy
Content Marketing Certified
HubSpot Academy
Social Media Marketing Certified
HubSpot Academy
Email Marketing Certified
HubSpot Academy
Google Ads Certification
Google Analytics Certification
Personal Stuff:
When I’m not building marketing machines or dissecting SEO like a conspiracy board, I’m usually being emotionally blackmailed by my two dogs, Ammy and Pan, while the cats—Lio and Hermes—supervise like tiny, judgmental landlords. Occasionally, they appear in meetings to remind everyone who’s actually in charge.
I started planting milkweed and native flowers to attract pollinators to my garden, but it quickly turned into a full-blown mission to save the monarchs. Now, I raise caterpillars in a greenhouse to protect them from predators before releasing them into the wild, because apparently, I can’t do anything halfway.
Outside of marketing, I write sci-fantasy novels full of witches, wolves, and people making terrible decisions in haunted forests. Before I was building pipelines, I was building magic systems and emotionally devastating fictional strangers.
If you ever want to chat growth strategies, the best native plants for pollinators, or why haunted forests are criminally underused in fiction, I’m your person.
Resume
Education
2015
University of IdahoB.A. in English Literature
GPA: 3.8/4.0
Certifications
2025
HubSpotInbound Marketing Certified
Certified in HubSpot Inbound Marketing, demonstrating expertise in content-driven lead generation, customer engagement, and data-driven marketing strategies.
2025
HubSpotEmail Marketing Certified
Proficient in creating targeted email campaigns, automation strategies, and performance analytics to drive customer engagement and conversions.
2025
HubSpotContent Marketing Certified
Skilled in developing high-quality, SEO-optimized content strategies that attract, engage, and convert audiences across digital platforms.
2025
HubSpotSocial Media Marketing Certified
Experienced in crafting and executing data-driven social media strategies to enhance brand awareness, audience engagement, and business growth.
2025
GoogleGoogle Ads Certified
Expert in designing and optimizing PPC campaigns across Google Search, Display, and Shopping to maximize ROI and drive targeted traffic.
2025
GoogleGoogle Analytics Certified
Skilled in leveraging Google Analytics to track user behavior, measure key performance metrics, and optimize digital marketing strategies with data-driven insights.
Experience
2023 - Current
CareerCircleSenior Digital Marketing Specialist
Drove strategy and implemented targeted campaigns, increasing leads by 9000% and significantly improving brand awareness.
Developed and launched Google Ads, LinkedIn Ads, and email nurture campaigns, driving a 30% increase in MQLs QoQ.
Partnered with outside agencies to align strategy, resulting in a 60% improvement in campaign performance and increased ROI.
Managed reporting in HubSpot and Google Analytics to optimize strategies, improving campaign performance by 25%.
2022 - 2023
WorkweekContent Marketing Lead
Carried out content initiatives across multiple brands through email, social, community, and gated content, leading to a 53% improvement in engagement.
Executed multi-channel campaigns with content creators in the HR, Fintech, Franchise, and Marketing spaces, driving growth across multiple B2B brands,
resulting in a 178% increase in sales.
Developed targeted lifecycle marketing campaigns to convert leads and retain customers. Conversion rates on landing pages and email open rates grew by 17% and 23%, respectively.
2022 - 2022
BonuslyPerformance Marketing Specialist
Managed and optimized PPC on Google Ads, Bing, and through strategic partnerships to generate high-quality, high-intent leads.
Refined and reworked LinkedIn ad campaign targeting, resulting in a 400% increase in campaign performance.
Optimized nurture campaigns and landing pages in Hubspot to reduce bounce rate, improve traffic flow, and increase conversions.
2020 - 2022
CyberSaint SecurityContent Marketing Specialist
Grew audiences across all social platforms and increased social engagement by nearly 700%. Leveraged a multichannel digital content strategy to drive leads.
Increased email open rates from 3-4% to 30-50% through audience targeting, segmentation, and A/B testing in HubSpot.
Adeptly managed lifecycle marketing and demand generation through multiple channels, including but not limited to LI, FB, and SEM.
2020 - 2020
Burning GlassDigital Marketing Intern
Collected, analyzed, and interpreted labor market and higher education data to create high-engagement articles that drive interest in the Emsi software suite.
Developed creative B2B copy for articles and blog posts to ensure target personas are reached.
Optimized older blog posts with updated copy to significantly improve SEO performance.
2016 - 2022
ShutterkeyOwner/Operator
Documented hundreds of weddings across the world while handling all marketing, advertising, branding, copywriting, bookkeeping, and customer service initiatives.
Leveraged SEO techniques to make Shutterkey the top-ranked wedding photography site on Google for the Moscow/Pullman area.
Revamped branding and website copy which resulted in a 55% increase in inbound leads.
Forged relationships with business owners in the wedding industry to build a vast referral network that accounted for 33% of inquiries in 2019.
Nominated for the prestigious Rangefinder Rising 30 Stars of Wedding Photography.
2015 - 2017
University of IdahoMarketing Coordinator
Coordinated social, print, and email marketing campaigns to boost brand awareness among target demographics, resulting in a significant increase in sales.
Revitalized website and social media profiles with new and interesting content, dramatically increasing customer engagement.
Spearheaded an initiative to streamline our email marketing campaign management with Mailchimp.
