Growth
Demand generation
Paid acquisition, organic and AI search, lifecycle campaigns, events, trials, and lead scoring. I connect the channels into a strategy with a clear path to pipeline.
// Demand generation · People leadership · AI-enabled operations
A story that sells. A team that ships. Numbers that decide.When my team needs a tool that doesn't exist, I build it.Hand me the marketing that isn't working.I build the team, then the system that lets it move.One page. 1,255 visitors. 468 conversions.
I build the positioning that fills pipeline, the team and AI workflows that execute it fast, and the reporting that tells leadership where to go next.I set the strategy and lead the people. When the plan needs a dashboard, an app, or something to convert buyers, I build it that week instead of waiting on a vendor or an engineering queue.A nurture program opening at 3%. An agency spending money it couldn't explain. A CRM sales had stopped trusting. I've taken over each of those, set a new direction, and led the people and partners who turned it around.Hiring, coaching, agency direction, and the operating rhythm underneath it all: what gets planned, who owns it, how it's reviewed, and which parts AI handles. A team with that system ships more without burning out.A 37% conversion rate on a creator launch, built on a system I then ran across brands as different as a B2B bootcamp and a fintech community, each in its own voice. Story is the highest-leverage thing a marketing leader owns, so I own all of it: the positioning, the page, and the playbook the team repeats.
// Experience across
// Results across roles
- 41% to 86%
- marketing's share of sales pipeline at Workzone, in one year
- #1 of 16
- position in AI answers among project management brands, ahead of Asana and Monday
- 0% to 7%
- landing page conversion at Bonusly, on a page that had never converted
- 203%
- community sales growth at Workweek
Leadership
People and partnerships
I have managed employees and mentored junior marketers. Today I manage agency and contractor partners and work across functions to turn business priorities into coordinated execution.
Clarity
Measurement and decisions
I make marketing performance understandable and useful. At Workzone, I found that 78% of reported site traffic was bots and corrected the numbers leadership was using to make decisions.
Leverage
AI-enabled operations
I build agents, automations, and custom tools that take repetitive work out of reporting, SEO, and operations. AI makes the people, partnerships, and processes behind marketing more effective.
// In practice
Current role · WorkzoneSTRATEGY + DEMAND GEN + AI OPERATIONSTurning growth goals into a marketing operation that delivers.
As Head of Marketing at Workzone since 2025, I own strategy, positioning, brand, demand generation and marketing operations, report to the CEO, and manage agency partners.
My first deliverable was the company's first full marketing plan, inside 90 days. A year on, marketing sources 86% of sales pipeline, sales-qualified demos have doubled year over year, and 28% of demos come from channels that did not exist when I started. I ended the pay-per-lead vendors, repositioned the product from 85 recorded sales calls, and made events the top demo source this fall.
To make that run without headcount, I brought Claude, MCP and Lovable to the company. Twelve AI-built tools now do work we used to buy software for, and the CEO reads a pipeline dashboard that publishes itself every Friday.
Read the full case study →- 86%
- of sales pipeline sourced by marketing, up from 41%
- 2x
- sales-qualified demos, year over year
- #1 of 16
- brands in AI answers, ahead of Asana and Monday
// Selected work
Selected work
Workzone
2025 to present / B2B SaaSHead of Marketing
As Head of Marketing I wrote the company's first full marketing plan, repositioned the product from 85 recorded sales calls, rebuilt the channel mix and brought AI into daily work from the CEO to Customer Success. Marketing now sources 86% of sales pipeline and sales-qualified demos have doubled year over year.
- of pipeline from marketing
- 86%
- sales-qualified demos
- 2x
- in AI answers
- #1 of 16
CareerCircle
2023 to August 2025 / Workforce techSenior Digital Marketing Specialist
At a two-sided marketplace serving job seekers and employers, I ran distinct B2B and B2C demand programs. I rebuilt HubSpot, introduced behavior-based lead scoring, connected GA4 and HubSpot reporting, and scaled virtual events from zero to more than twenty a year.
- revenue growth
- 27%
- SQLs from paid
- ~300
- inbound lead growth
- 9,000%
// About
Who you'd be hiring.
The career, the skills, and the household that supervises me: two dogs, two cats and a greenhouse full of monarch caterpillars. I'm also writing a fantasy novel. I don't do anything halfway.
More about me// How I work
The dev queue is long. I'm not patient.
So I built what the team needed myself: apps and agents in Claude and Lovable, wired into HubSpot, Slack and our search data. The busywork got a system, and the team got its time back for deals.
See the builds// Get in touch
Ready to lead what's next.
I'm exploring remote director-level opportunities in demand generation and marketing leadership. I've managed people, developed junior marketers, and led agency and cross-functional partnerships. I want to bring that experience, and an unusually practical command of AI, to a team ready to grow. Let's talk.