// Selected work
Seven of them. Different industries, different funnels, and the parts that did not work.
As Head of Marketing I wrote the company's first full marketing plan, repositioned the product from 85 recorded sales calls, rebuilt the channel mix and brought AI into daily work from the CEO to Customer Success. Marketing now sources 86% of sales pipeline and sales-qualified demos have doubled year over year.
At a two-sided marketplace serving job seekers and employers, I ran distinct B2B and B2C demand programs. I rebuilt HubSpot, introduced behavior-based lead scoring, connected GA4 and HubSpot reporting, and scaled virtual events from zero to more than twenty a year.
People follow people, not institutions. I ran content and launches for more than twelve creators across fintech, healthcare, HR, climate and franchise, writing campaign copy in each of their voices and shipping courses, communities and events as whole go to market motions rather than a pile of assets.
I made complex risk and compliance topics more approachable, built an email program, and established a way to re-engage leads who weren't yet ready for sales. The result was stronger engagement and a more meaningful contribution from email to pipeline revenue.
I ran a wedding photography business as the entire company: marketing, brand, copy, sales, pricing and the books. Revenue went from $8,000 a year to $150,000 on marketing I did myself, and the site ranked first on Google for wedding photography across Moscow and Pullman.
// More work
Paid media / 2022
Performance Marketing Specialist
Took paid back in house from an underperforming agency, rebuilt tracking, and moved a LinkedIn landing page from a 0% to a 7% conversion rate.
Case studyBoard member / Nonprofit
Board member and digital marketing lead
Two years on the board. Reframed the shelter as a community resource, ran a portrait led adoption campaign, placed 17 hard to place animals and grew donations 60%.
Case study// Get in touch
I'm exploring remote director-level opportunities in demand generation and marketing leadership. I've managed people, developed junior marketers, and led agency and cross-functional partnerships. I want to bring that experience, and an unusually practical command of AI, to a team ready to grow. Let's talk.