Internal apps
Decision desks, registries, finders and scrapers, built in Lovable and Supabase and handed to the people who needed them.
// How I work now
The tools are new. The habit isn't.
In 2022 at Workweek I wrote that if something didn't exist, I built it. Back then that meant a Monday.com rollout and a Databox instance nobody had bothered to set up.
At Workzone it means software. When a campaign needs a landing page, a workflow needs an app, or a decision needs a dashboard, I open Lovable and build it that week instead of filing a ticket and waiting a quarter.
It's not a hobby and it's not a novelty. It's the reason one marketer can cover the ground a team used to, and it's the single biggest change in how I work in nine years.
Landing pages
Campaign pages built and shipped without a designer, a developer or a two week turnaround.
Dashboards
Quarterly goal tracking and reporting that pulls from the real sources instead of a screenshot in a deck.
Agents and ops
Claude and Cowork wired into the actual stack, running the recurring work on a schedule.
// Things I've built
Eight of them are running right now.
Apps and systems I built in Lovable for real decisions at work. All eight are live, and two of them are internal.
Rebrand OS
The whole brand written down: voice traits, messaging pillars, visual identity, an AI search section and a pre-flight checklist. I prepped and pitched the rebrand myself. The design system on this page came out of it.
Open the app (opens in a new tab)The web rebrand
A full marketing site rebrand, built as a working site instead of a deck. I measured the SEO risk first and proved only 3.2% of organic clicks sat on the pages being redesigned.
Open the app (opens in a new tab)On Deck
A rebuild of the in-product dashboard, designed from what customers actually said in reviews rather than from an internal opinion about what they wanted.
Open the app (opens in a new tab)Find the Hat
A live tracker for a conference we worked without a booth. Two giant rainbow hats, QR flyers, and a page telling people where we were standing. Four sales-qualified demos from a show with no booth.
Open the app (opens in a new tab)ICP playbook
Three months of cross-channel research turned into a twelve-part playbook: four priority verticals, the one buyer that wins across all of them, who to walk away from, and the plays for each. Written so a new hire in any department could use it on day one. Internal.
Open the app (opens in a new tab)Competitor intel
An agent that reads competitor news, changelogs and review sites every morning and publishes a sourced digest. Thirty days deep and still running.
Open the app (opens in a new tab)Cannibalization desk
An approvals app for SEO consolidation. Mapped 54 duplicate URLs across 2,549 search queries, carried 18 decisions through CEO sign-off, and tracked all 11 redirects. Internal, behind a login.
Open the app (opens in a new tab)Showtime
Every Workzone conference as a show ticket: who is going, what we are bringing, what it costs, and what is still a decision. The 2026 season in one place.
Open the app (opens in a new tab)// Get in touch
Ready to lead what's next.
I'm exploring remote director-level opportunities in demand generation and marketing leadership. I've managed people, developed junior marketers, and led agency and cross-functional partnerships. I want to bring that experience, and an unusually practical command of AI, to a team ready to grow. Let's talk.