// Resume
How much time do you have?
Pick a speed. All three say the same thing.
Workzone
#1
most-cited website in AI search for project management software
Workzone
58%
of demos moved on to a sales evaluation, up from 41%
CareerCircle
~300
sales-qualified leads from paid
Workweek
+203%
community sales across twelve creator launches
- 41% to 86%share of pipeline
- 2% to 12%email's share of pipeline
- 0% to 7%a landing page that could not convert
- $8K to $150Ka photography business, solo
- 9,000%inbound leads from a standing start
- #1in AI answers, of 16 brands
- 245 to 12site audit errors
- 698%social engagement
- 17hard to place animals adopted
- 4.2xunique email opens
// Resume
Where I have done it
Show me where I did:
// The stack
The tools behind the numbers.
AI and automation
- My analyst team. It showed that Asana, not Monday, was the competitor beating us most.
- Where I built Workzone's rebrand and website redesign.
- Refreshes the CEO's OKR board every week. The CEO and Customer Success now run their own work on it.
- Runs my whole stack through Claude. I also led a company-wide vote on 65 AI tools for Workzone's product.
- Built the Workzone rebrand site and 12 internal apps.
- The data layer under those apps.
- Version control for this site and the apps.
Demand and paid
- Zero deals to 10 a quarter at Workzone, and 6x the sales-qualified leads from paid search.
- An account-based program with Sales at Bonusly: 4x performance and HR leaders at FAANG.
- Paid social at CyberSaint: traffic up 1,400%, cost per lead down 32%.
- Launched Workzone's first ChatGPT ad test, 30 ads and four landing pages. Results coming in now.
- Workzone's campaign, webinar and ChatGPT ad pages, plus the CEO's weekly OKR board.
- Launch pages for 12+ creator brands at Workweek. The best converted 37%.
CRM and lifecycle
- Four certifications, three companies run on it. Took CyberSaint email from 2% to 12% of pipeline revenue and grew CareerCircle revenue 27%.
- Email for 12+ creator brands at Workweek, each in its own voice.
- Course launches that grew Workweek's education sales 178%.
- Workweek's live events, run as full launches.
- Moved a University of Idaho department's email onto it.
Search and AI visibility
- Tracking 96 buyer questions. Workzone is now the most-cited site in AI search for project management software.
- 5,500+ AI citations in 30 days across Copilot and Bing, 69% from searches that never named us.
- Mapped 1,973 searches where our own pages competed, and caught a plan that would have redirected our two most-cited pages.
- Priority keywords in Google's top 10 from 8% to 19%.
- Technical SEO at CareerCircle, then content that ranked within two months.
- Part of how Shutterkey ranked #1 in Moscow and Pullman.
Analytics and tracking
- Found that 78% of Workzone's traffic was bots and the demo conversion was overcounted 5x.
- Heatmaps and recordings that shaped copy, design and A/B tests until one landing page clearly won.
- Conversion tracking at nearly every company I've worked for, with custom key events and triggers.
- Click tracking for newsletter ad placements and QR codes for event signage.
- Brought in at three companies so leadership could see ad return and pipeline in one place.
- Rolled out at Workweek so 12+ creators could see their own campaign status.
- Mined 85 sales calls. Industry fit, a core message, came up in zero, which is shaping the repositioning.
Brand, design and events
- Art and signage for Workzone's conference hat hunts. Events drove 36% of October's sales-qualified leads.
- Webinar promo graphics and blog art in the brand palette.
- Banners, postcards and swag for the Vegas and Baltimore hat hunts.
- Workzone's site, the most-cited in AI search for its category. I ship pages and redirects myself.
- Workweek launch pages, each in its creator's voice.
- Ad and email creative built in house at Bonusly, so campaigns shipped the week they were planned.
- Six years of wedding editing at Shutterkey.
- Event and social graphics.
- Campaign art for Workzone in the brand palette.
- Internal and external decks on Workzone's brand.
// Education and certifications
Education
University of Idaho
B.A. English Literature, 2015. GPA 3.8 / 4.0.
I use it every day. Every headline is a sentence and every campaign is a story with a reader who can leave at any time.
Certifications
- Inbound Marketing, HubSpot Academy, 2025
- Email Marketing, HubSpot Academy, 2025
- Content Marketing, HubSpot Academy, 2025
- Google Ads, Google, 2025
- Social Media Marketing, HubSpot Academy, 2025
- Google Analytics, Google, 2025
// Get in touch
Ready to lead what's next.
I'm exploring remote director-level opportunities in demand generation and marketing leadership. I've managed people, developed junior marketers, and led agency and cross-functional partnerships. I want to bring that experience, and an unusually practical command of AI, to a team ready to grow. Let's talk.