CyberSaint operates in a space no one reads for fun. Risk and compliance automation isn’t just complex—it’s dry, repetitive, and usually written like a whitepaper no one asked for. Most cybersecurity content sounds the same, and most CISOs have seen it all before. So I didn’t write like everyone else.

I ran content and performance marketing with a different tone on purpose—smart, clear, and occasionally playful. It worked. Our emails stopped sounding like legal memos and started sounding like something you might actually open. Open rates jumped from 4% to 50%. Social engagement went up 700% after I brought in GaggleAMP and restructured our content approach.

I handled all copy across email, blog, and paid channels. I managed campaigns on LinkedIn and Facebook, rebuilt nurture flows, wrote and edited blogs, and cleaned up SEO with SEMrush to drive better traffic. I brought in Databox to get a handle on performance metrics, and cut cost-per-lead by 32% with smarter targeting and better creative.

But the biggest shift was tone. I took a category people dreaded reading about and made it approachable—without dumbing it down. The result? Better engagement, stronger trust, and content that actually pulled its weight.