CyberSaint Security

Transforming The Cybersecurity Landscape

CyberSaint is on a mission to change legacy governance, regulation, and compliance. In an industry where Fortune 500 companies are still using spreadsheets (sometimes up to 30,000 employees touching the same document) they automate compliance, risk management, and risk assessments. A pioneer in their industry, they are the only ones trying to automate the rigorous and clunky process of risk management.

As a Content Marketing Specialist, I ran all the email marketing campaigns, oversaw LinkedIn and Facebook Ad creation, ideation, and implementation, managed all social media accounts, helped transfer the company over to GaggleLamp for increased social media engagement, retained Databox for more accurate data reporting, wrote and managed blog creation, handled SEO management using SEMrush, and freelance submissions.

What I Did

Demand Generation

Email Marketing

Content Creation

Social Media

Tools I Used In This Position

How I Did It

At a start-up, you have to be prepared to wear many hats. I worked with my team to launch email marketing campaigns and nurture sequences through Hubspot, increased social media interaction, and did countless graphic design and content creation projects. I worked closely with sales to enact sales enablement initiatives as well as setting up processes to pass cold leads back to marketing from sales, and then passing MQL’s over to sales for further touchpoints.

The Results

My efforts increased CyberSaint’s audience across all platforms by 33.2% in 2021 and increased social media interaction/engagement by 698.03%.

As the sole email marketing campaign manager, I brought open rates from 3-4% to 30-50%. There was no nurture or drip campaign in place when I arrived and I got it off the ground and brought over 500 new MQL’s to the pipeline using that alone. My average CTR hovered around 11%, up from the 1.5% it was sitting at before I arrived.

Email marketing generated 12% of all revenue through the pipeline in 2021 compared to 2% in 2020.

I increased paid social traffic through LinkedIn and FB ads over 1400% from 2020 to 2021.

I learned the ins and outs of the cybersecurity industry and wrote several blog posts on complicated topics like:

How Putting Risk First in Cybersecurity is Driving IRM Adoption

State of Play: How Cyber and IT Risk Quantification is Fundamentally Shifting in the Next 12 Months

Top Business Stakeholder Relationships CISOs Need to Cultivate in 2021