Workweek

People Follow People, Not Institutions.

Workweek is a growing collective of B2B industry experts who are changing the world of business by creating content people actually enjoy.

People are tired of the same old boring B2B voices that are dusty, dry, and a chore to read. They want content that lights up their screen, that focuses on authentic voices and relatable stories.

Every business decision is influenced by content. It’s not just about delivering information; it’s about creating an experience. It’s about making the audience feel like they’re having a one-on-one conversation with you. And it all comes down to creating content that B2B industry experts will ENJOY reading, watching, and sharing

Workweek has a unique business model that’s more akin to an agency model than a typical marketing position. I created and managed content for a dozen creators that specialized in anything from Fintech, to Marketing, to Healthcare, to Climate Change, to Franchises, and more.

As content marketing lead at Workweek I wore many hats. I created go-to-market plans for 12+ creators that brought together our different business units (virtual events, live events, community, and education) to create holistic content themes and marketing plans to utilize the customer journey.

I created landing pages for events, courses, and communities, then continued to optimize them for conversions. I provided copy for creators for social, email, and events. I managed several detailed and intricate GTM plans, utilizing project management skills through Monday.com.

What I Did

Growth Hacking

Content Strategy

Digital Marketing

Project Management

Tools I Used In This Position

How I Did It

When I joined Workweek it was a small startup. By far the smallest start-up I had joined, and I enjoyed the challenge and freedom to explore creative solutions for a number of B2B brands.

Aligning with content creators, education, and community, I orchestrated holistic multi-channel campaigns for initiatives for specific content creators. Using a combination of social, email, direct outreach, landing pages and events, I brought all the pieces together to ensure we were telling a brand story instead pushing a handful of disparate pieces.

I led company-wide integration initiatives, encompassing platforms like Monday.com and Databox, optimized internal workflows to solve team transparency and dirty data.

Moreover, crafting Go-To-Market (GTM) strategies that spanned education, community, and events allowed me to position B2B brands across business units holistically. It was also important to me that the creators had visibility into their marketing plans and could check on the status of any project or item when they wished. Monday.com was invaluable for this.

The Results

Call it growth hacking, call it business magic – whichever you choose, it’s the result of a blend of serious growth strategy. The outcome was resounding – a remarkable 178% surge in sales across education and a a 203% increase in sales for community.

From emails that tap-dance into inboxes to memes that could make a statue giggle, I embraced channels like email, social, community, and gated content. Engagement levels soared by 53%, proving that serious strategy can coexist with a touch of whimsy.

Feel free to scroll through the images below to see more examples of my work and the data to go along with them. Or you can check out live landing pages here: