Workweek

People Follow People, Not Institutions.

Most B2B content is painful. It’s stiff, forgettable, and clearly written by a committee. At Workweek, the job was to do the opposite—to build content that people actually wanted to read, watch, and share. Not because it was “personalized,” but because it was real. Creator-led. Fast. Human.

The role sat somewhere between content strategy, launch execution, and editorial direction. I worked across 12+ verticals—fintech, healthcare, marketing, climate, franchises—partnering with creators to launch new products, grow audiences, and connect everything from events to email to long-form content under one clear strategy.

Workweek has a unique business model that’s more akin to an agency model than a typical marketing position. I created and managed content for a dozen creators that specialized in anything from Fintech, to Marketing, to Healthcare, to Climate Change, to Franchises, and more.

I wrote and optimized landing pages for courses, events, and community launches. Delivered campaign copy tailored to each creator’s voice. Supported multi-channel plans that carried a single throughline across platforms, while managing timelines and execution in Monday.com.

It was fast-moving, high-context work that required strong instincts, sharp writing, and a deep understanding of what makes people pay attention—and stick around.

What I Did

Growth Hacking

Content Strategy

Digital Marketing

Project Management

Tools I Used In This Position

How I Did It

Workweek was scrappy. Small team, zero handoffs, and a lot of figuring it out as we went. It was the smallest startup I’d joined, and easily the most creatively open. If something didn’t exist, I built it. If something was broken, I fixed it. And if something was unclear, I connected the dots and made it make sense.

I ran full go-to-market strategies for a dozen B2B creators, pulling together events, education, social, email, and landing pages into campaigns that actually felt connected—like a single story, not a pile of assets. Everything had to move fast, stay on message, and reflect the creator’s voice. No filler. No copy-paste launches.

Behind the scenes, I led the rollout of tools like Monday.com and Databox so teams could stop guessing where things lived—or if they were even happening. Creators could track campaigns without asking. Teams could see what was coming next without a Slack deep dive. Visibility got better. Execution got cleaner. Everyone could breathe a little more.

Moreover, crafting Go-To-Market (GTM) strategies that spanned education, community, and events allowed me to position B2B brands across business units holistically. It was also important to me that the creators had visibility into their marketing plans and could check on the status of any project or item when they wished. Monday.com was invaluable for this.

The Results

Call it growth hacking, call it business magic – whichever you choose, it’s the result of a blend of serious growth strategy. The outcome was resounding – a remarkable 178% surge in sales across education and a a 203% increase in sales for community.

From emails that tap-dance into inboxes to memes that could make a statue giggle, I embraced channels like email, social, community, and gated content. Engagement levels soared by 53%, proving that serious strategy can coexist with a touch of whimsy.

Feel free to scroll through the images below to see more examples of my work and the data to go along with them. Or you can check out live landing pages here: