CareerCircle
Empowering Diverse Talent & Workforce Solutions
CareerCircle is a workforce solutions company dedicated to connecting underrepresented talent with career opportunities while helping employers build diverse, skilled teams.
- On the B2B side, CareerCircle partners with companies to provide sourcing support, skills-based hiring solutions, and workforce training to help them attract and retain diverse talent.
- On the B2C side, CareerCircle supports job seekers—especially veterans, individuals with disabilities, and those without traditional degrees—by offering career resources, training programs, virtual events, and direct connections to hiring employers.
Their mission is to bridge the gap between talent and opportunity, creating a more inclusive workforce for both businesses and job seekers.
As a Senior Digital Marketing Specialist, I built and executed strategies that drove real results. My ad strategy led to a 9000% increase in leads, while my event strategy boosted brand awareness and created a strong lead funnel. I developed thought leadership content that ranked within two months and ran paid media campaigns that generated nearly 300 sales-qualified leads. On top of that, I optimized HubSpot processes to improve tracking and efficiency, fine-tuned email nurture flows, and positioned CareerCircle as a trusted voice in talent acquisition.
What I Did
Conversion Rate Optimization
Demand Generation
SEO & Keyword Strategy
Thought Leadership
Content Creation
Email Marketing
Tools I Used In This Position
- HubSpot
- SEMRush
- Monday
- Photoshop
- Canva
- GA4
- Google Search Console
- LinkedIn Ads
- Google Ads
- Notion
- Bit.ly
- Databox
How I Did It
When I joined CareerCircle, lead generation was almost nonexistent. There was no system in place to track or prioritize leads, no thought leadership strategy, and no events to drive engagement. Leads that did come in had no clear path to sales, and marketing efforts weren’t being measured for impact.
I built and executed a marketing strategy from the ground up, introducing ad campaigns, event strategies, thought leadership, and SEO-driven content to create sustainable, measurable growth:
- Built and implemented an MQL scoring system in HubSpot, using engagement metrics like page visits, email opens, and lead interactions to streamline prioritization. This improved MQL > SQL conversion rates by 21% and contributed to a 27% increase in revenue.
- Developed a lead generation strategy that combined ads, content marketing, and MQL scoring, resulting in a 9000% increase in leads and a consistent pipeline of high-quality prospects.
- Launched an event strategy from scratch, expanding it into 20 annual events (B2B for employer partners and B2C for candidates). This has driven consistent leads down the funnel and increased return site visits by 30%.
- Built a thought leadership strategy, developing content that ranked within two months and positioned CareerCircle as a trusted voice in the industry.
- Worked with the dev team to improve site health, using SEMRush to identify and correct backend errors and warnings, resulting in a 3% site health increase within two months, with continued upward momentum
- Implemented a content and SEO strategy informed by industry trends and research, aligning our approach across events, social, long-form content, and short-form content.
- Revamped landing pages to drive traffic to key assets that previously saw no engagement, ensuring stronger visibility on Google and higher conversion rates. Direct traffic increased by 38% in 2024 as a result.
- Improved email health from 6/10 to 8/10 (a 33% increase), leading to better deliverability and higher engagement.
Throughout my time at CareerCircle, I leveraged Google Analytics (GA4), Google Search Console, and SEMRush to track trends, measure performance, and refine strategies—ensuring every initiative was backed by data and optimized for maximum impact.
TL;DR The Data
- +9000% increase in leads through ads, content marketing, and MQL scoring
- 16% boost in MQL > SQL conversion rates, driving more qualified sales opportunities
- 27% revenue growth from optimized lead nurturing and prioritization
- 38% organic traffic growth from SEO-driven content strategy
- 33% increase in email health (from 6/10 to 8/10) for better deliverability and engagement
The Hard Proof:
Long form Content:
